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Nursery News:

Rummikub launches new app to 'streamline gameplay'

Rummikub has launched a new app to enable players to streamline their gameplay and say goodbye to their old egg timers. The Rummikub Score Timer means there are no longer any need for pens, paper of stop watches as this is all included in the app. The app features a timer function which can be set to suit play preferences, meaning players can choose from 30, 45, 60, 90 or 120 seconds per turn, or set their own custom time. Players can also enter their names to keep track of scores on ea...


Toying with reality: What new VR and AR experiences means for the industry

You only need to flick through the multitude of kids’ TV channels to see how much money the toy industry spends advertising its products. Whether for the toys themselves or the stores that sell them, the captive and highly-targeted audience kids TV provides is not in doubt. But the last ten years has also seen a seismic shift in the viewing habits of both children and their parents, away from ‘appointment TV’ and towards on-demand content, streamed TVs, t...


Smart Toys and Games bolsters sales team with new appointment

Smart Toys and Games has bolstered its sales team with the appointment of Julia Cake as its national accounts manager. Cake will become an integral part of the team as she becomes responsible for managing the principle major accounts with key brands including Smart Games, Smart Max and Geo Smart. Cake brings with her over 15 years’ experience of working in the toy industry and has previously held roles at Oregon Scientific, Mattel and most recently Schleich. 2018 marks an exciting...


Kids' speaker platform Yoto teams with Roald Dahl Literary Estate for audio stories

The children’s speaker firm, Yoto has secured a content partnership with the Roald Dahl Literary Estate to bring a string of popular stories to the platform. Working closely with the company, Yoto is creating bespoke content for children of pre-school age and upwards. Ideas in development range from ‘choose-your-own-adventure-stories’, to BFG dream-mixing sleep-time aids. A range of snippets of all the titles synonymous with the author such as Charlie and the Chocolate...


Zuru announces X-Shot relaunch

Zuru has announced a full relaunch for its award-winning blaster toy brand X-Shot including new products, branding and website. As the fastest growing non-licensed brand with sales of over 8 million blasters to date, the growth of X-Shot is expected to continue with an average of 85 per cent growth for the brand year on year. Innovation and design are key and the rebrand will see new colours, competitive pricing and five new blaster launches in 2018. This includes the single shot &lsquo...


Get involved in the bumper January/February issue of ToyNews

Its that time of year again, as ToyNews prepares to set the stage for the year ahead with our bumper January/February issue. There are plenty of opportunities to highlight your company and/or products, with industry-leading features including our 30 Under 30, and our London, Nuremberg and Spring Fair guides. To nominate yourself or a colleague for our 30 Under 30 listing, send a high-res photo of the candidate, age, their job title and role, plus a short explanation of wh...


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