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Nursery News:

Barclaycard and Smyths Toys launch the Big Kids Aisle as 'kidult' toy spend continues to rise

Barclaycard and Smyths toy are staving off the January blues with the opening of the Big Kids Aisle at the retailer’s London Staples Corner store. Tapping into the kidult population and in response to research from Barclaycard that discovered 72 per cent of adults described themselves as a big kid, the Big Kids Aisle will be filled with retro classics such as Tamagotchis, Teddy Ruxpin and LEGO. Specially for the aisle, life-sized board games and adult versions of kids’ toys ...

Wilton Bradley to host YoYo world record attempt at Toy Fair

Wilton Bradley is to host a world record attempt with professional YoYoer, Hans YoHans Van Dan Elzen at their stand at this years London Toy Fair, the firm has announced. YoHans was a driving force behind the massive yo-yo craze twenty years ago with numerous TV appearances and live tours. In 2003, Hans launched YoYoFactory (distributed by Wilton Bradley), a yo-yo brand with a focus on creating unique patented technology that would make playing with a yo-yo a more enjoyable experie...

Smart Toys & Games sales rocket following World Duty Free Stores deal

Smart Toys and Games’ popular range of IQ travel games have entered a number of World Duty Free stores across the UK’s largest airports. The collection of brain teaser travel games, which include IQ Fit, IQ Link, IQ Puzzler Pro, IQ Twist and IQ XOXO can now be found in the World Duty Free stores across 16 UK airports including London Heathrow, London Gatwick and Birmingham. They will also be available at Eurotunnel stores as the new deal takes the Smart Toys and Games brand ...

Thomas & Friends to air seven days a week on Channel 5

Youngsters can now enjoy a daily dose of fun and adventures with their favourite tank engine as Thomas & Friends is to begin airing seven days a week on Channel 5s Milkshake. The show will be viewable on weekdays at 6:50am and weekends at 7:00am. Series 21, the latest series which launched last year, sees Thomas and his fellow engines embark on a new series of exciting journeys. In 2017, Thomas & Friends reached a total of 4.8 million viewers including 1...

Sesame Street Nod collection debuts

Sesame Workshop has partnered with leader in design and home furnishings for families, The Land of Nod, for a range of Sesame Street decor, playroom furniture, bedding, apparel, backpacks, and toys. The co-designed products bring to life Sesame Street’s beloved Muppet characters through the vintage and artisanal design elements that The Land of Nod is known for. Each piece embodies the furry fun of Sesame Street—capturing the energetic spirit of kids...

Bush Baby World heads stateside with Moose Toys and Brandgenuity

Bush Baby World is heading stateside thanks to the efforts of Moose Toys and the licensing agency Brandgenuity. The brand has already achieved great success in the UK through its toy line with golden Bear and YouTube series, making the US move – where it will marketed as Fur Babies World – an exciting development for the brand’s owners. “We are blown away by how this brand has taken off in the UK,” said Martin Lowde, managing director of Brands with Influen...

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